Kuala Lumpur, March 21, 2008 – United Global Technologies Sdn Bhd (UGT), in partnership with 7-Eleven Malaysia launched UGT Interactive TV, a new media channel that will complement traditional print and broadcast media at Berjaya Times Square, here today.

The new multi-content media that displays simultaneous video, text and flash animation feeds on large Samsung LCDs will be rolled out across the 903 7-Eleven outlets nationwide, to fill an in-store consumer marketing opportunity – attracting the “eyeballs” of customers at the cashier counter.

Present at the launch were Mr. Francis HL Wong, President of United Global Technologies Sdn Bhd, Mr. Ng Su Onn, Executive Director of 7-Eleven Malaysia Sdn Bhd and Mr. Chan Lock, Vice President of SAMSUNG Malaysia Electronics.

UGT was founded by three technopreneurs Mr. Enzo Beh, Mr. Keith Wong and Mr. Fong Kong Meng in 2006, who developed the new in-store media in 18 months.

According to the President of United Global Technologies Sdn Bhd, Mr. Francis Wong, UGT Interactive TV aims to complement traditional media by taking the marketer’s message into stores not only for increased reach but also the exposure of marketer’s brand name which is imperative for today’s corporate and brand building.

Mr. Wong explained that marketers can structure their messages based on the profile of patrons that can be categorized into race, age, geographical region, among others, for highly effective and targeted communications with average cost of appearance from as low as RM0.001.

“We have been in talks with brand owners and marketers, with enthusiastic response and a keenness to advertise on UGT TV from the majority of them. They are encouraged by the reach of our product and the excellent cost to exposure ratio we offer. With their support, we are confident of success,” Mr. Wong said adding that some brands had signed on in advance and would be aired immediately.

To date UGT has invested more than RM7 million in the research, development and roll-out of the new interactive in-store media channel.

According to the Executive Director of 7-Eleven Malaysia Sdn Bhd, Mr. Ng Su Onn the interactive media channel will be an added marketing opportunity that will benefit the many brand owners with products available at 7-Eleven.

The marketing potential of UGT Interactive TV convinced 7-Eleven, a global household name since 1927 to partner with UGT.

7-Eleven Malaysia has 903 stand alone outlets nationwide, with an average of 545 transactions at each outlet daily. With approximately 14 million transactions per month, and many more patron visits per day, in Malaysia, the retailer offers a unique in-store marketing property to potential advertisers.

“For 7-Eleven, UGT Interactive TV will give us a new role – as media owner for our own in-store product. This is an excellent opportunity for brands listed at our stores as there is the possibility of immediate purchase. It will add another layer to our marketing mix and give us a decided advantage,” said Ng.

Mr. Wong of UGT expressed confidence in the future of UGT Interactive TV citing the innovative nature and content of the media, its ability to reinforce messages from traditional marketing channels, cost effectiveness and prime marketing real estate at 7-Eleven Malaysia.

For enquiries on UGT Interactive TV please contact +603 7803 6290.